Youtube is a video content platform launched on February 14, 2005. It was founded by three former Paypal employees (Chad Hurley, Steve Chen and Jawed Karim) as a video sharing platform where users could upload, share and view video content through the internet.In 2006 Youtube became one of the fastest-growing sites on the web and was ranked as the fifth most popular website in the world with hosting of over 65,000 video upload with an average of 100 million views per day as of July 2006.
If you had a social media list created now, from the most important to the least important, which would be your best ranking? For almost everyone, this answer would be Facebook.
Now another question: which would be at the bottom? For a lot of companies (and I mean a lot), it would probably be YouTube.
Wrong! Because YouTube can do a lot for companies that use it properly and consistently.
To do this, you must understand how YouTube marketing is different from other social channels and how to make use of it to your advantage.
This guide is suitable for beginners because it can help you build your YouTube channel from scratch, but it also provides an advanced marketing strategy that everyone can benefit from.
YouTube has continuously been a source of entertaining content, but it also claims to be an essential tool for marketers. As a matter of fact, 48% of all marketers plan to add YouTube to their marketing strategy in the next 12 months.
You may be telling yourself, “This sounds great, but my audience is not on YouTube.” Well, think again.
One-third of total online time is spent watching videos, and YouTube has more than a billion active users. The platform is so extensive that it is accessible in 76 different languages, representing 95% of the world’s population.
Still not convinced?
Not only are your viewers on YouTube, but as the second largest search engine on the Internet, YouTube can help you improve your SEO and the overall presence of your brand. YouTube allows marketers to present exclusive content that users can easily consume and share.
YouTube marketing can be a daunting tool for brands. That’s why we have created this all-inclusive guide for YouTube professionals and newbies. Below, we’ll look at each step of marketing on YouTube: how to create a YouTube channel and optimize videos for SEO, how to launch an advertising campaign on YouTube and interpret video analytics.
Read on or jump to the section that most interests you. If you want to understand how to make use of YouTube to market your business, this course is for you!
Prepared to dive in? Let’s start.
This course is designed to help YouTube content creators (individuals or business brands), online/digital marketers who are looking for other media to promote their ad campaigns, learn more about marketing or advertising via videos on YouTube to help generate leads or sales.
And you will learn how to target specific keywords, so when a user search on youtube, your video comes first on the results.
You will also learn, how to create appealing YouTube Thumbnails that will drive traffic and draw attention of your viewers.
Create a big and successful YouTube channel with lots of views
How to ensure the rapid growth of your channel
Get more engagement with your videos
Rank your videos in YouTube Search
Get suggested all over YouTube
Understand YouTube’s algorithm and taking advantage of it
- Lectures 27
- Quizzes 0
- Duration 33 hours
- Skill level All levels
- Language English
- Students 64
- Assessments Yes
YouTube Marketing Overview
Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. The following screenshot shows how a YouTube page looks like −
Creating Your Youtube Channel
YouTube SEO Best Practices
Creating Videos For YouTube
YouTube Marketing Strategy
Understanding YouTube Analytics
Running YouTube Ad Campaign